Unified Content

Rick Hansen Foundation makes a poster for everyone

Directed by our very talented director Navin Ramaswaran, this new Rick Hansen Foundation campaign draws attention to the different barriers people face to highlight all of the ways Canada needs to improve its accessibility.
“The digital board adapts to its audience, so it truly can be read by anyone. It features height and depth tracking to resize the ad for people who might be in a wheelchair, or leaning in to read the smaller text. It can detect languages being spoken nearby and translate the text. For the blind, it features a speaker playing an audio version of the headline and also lets passerby know about the braille pad they can read. From a more traditional design perspective, the typeface was also designed to be easy to read, printed with high-contrast colours.”
Read more about this new campaign and Strategy’s feature here.