WestJet asks Canadians to donate their ‘Christmas Miracles’
WestJet has a long track record of surprising Canadians with free trips and travel around the holidays, but for this year’s “Christmas Miracle” campaign, it asked whether those gifts might be better off given to a family in need.
A giant blue Santa hat located at a Christmas market in Toronto housed a winter wonderland-style scene with snow and trees. A holographic version of Blue Santa – who has appeared in many previous “Christmas Miracle” campaigns – then appears to help visitors pick out a gift box, which contains things like WestJet gift cards and free trips. Santa then gives them the option of donating their gift to families at Ronald McDonald House, but “Ebeniza Scrooge” appears to try and tempt them into keeping it, using methods like increasing the value of the gift card or adding experiences to the trips.
The video does not shy away from the fact that some of the visitors did choose to keep the gifts – some… but those who chose to donate were invited to Ronald McDonald House Charities South Central Ontario in Hamilton, where they could deliver the donated flights to families in person.
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