Go Auto launches first integrated campaign
Auto dealership network and online car buying platform Go Auto is going where its never gone before: launching an integrated campaign to address brand misconceptions ahead of plans to expand.
The digital creative,Lets Go, lays out multiple car-buying scenario in a series of vignettes, involving welders, an expecting family and nightclub-goers looking to find cars, as Go Auto attempts to be all things to all people.
GoAuto was directed by Joe DiBenedetto and edited by Peter Miller. Photos by Max Rosenstein. Click HERE to read the original story on Strategy Online.
Click HERE to read the original article as seen in StrategyOnline.ca